Get Ready For A Good Run.

Get Ready For A Good Run.

Get Ready For A Good Run.

Get Ready For A Good Run.

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We help new brands build presence

and established brands maintain relevance

We are Good Run Research & Recreation, and we’re about to rock your research world. We deliver creative, custom, qualitative solutions. Getting to know the people inside your consumers is our passion, and we’re seriously GOOD at translating what they say, do, think, and feel into actionable insight.

Running strong since 2010.

Whether you’re trying to gauge receptivity to a new product idea or brand message or you’re looking to tackle a business challenge, we’re GOOD at digging deep to understand what your consumers want, need and will respond to. We help new brands carve out a meaningful marketplace foothold and established brands identify new ways and targets to retain relevance.

Looking for consumer insights? We design research to help you uncover things like:

  • Who your biggest brand fans are or could be, what they value and what they spark to
  • Shopping and behavioral habits, hopes, perceptions and disruptions
  • Category pleasure and pain points to prioritize brand needs and wants
  • How to engage your consumer with the right message in the right place at the right time

Everything we do is customized to your project objectives and specs. We’ve got a bag of traditional and unconventional methodologies that we draw from.

Our Clients

Case Studies
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Good Run is a phenomenal research partner!   They are personally invested in every project and it is so clear how much they care about ensuring every project is a success.  After partnering with Good Run on a large long-term project, I felt like they were part of our team.  They ensured our Consumer Immersion program was as authentic as possible and each member got incredibly close to our consumers. 

Blaire Stevenson

The GRRR team is the first company I call when I need qualitative work. They are smart, passionate, and always push to make the research the very best. Their insights are spot-on, and always help give us the answers we need to make our work shine.

Christie Chaffee, Planning Director
The Martin Agency

I love working with Good Run! It's not just about WHAT they do, but HOW they do it too. They are amazing partners on several different kinds of projects – focus groups, ethnographic research, and others – always great at brainstorming different strategic approaches to answering our research questions as well as being the objective voice needed from research partners. In addition to this, they’re always positive, proactive and their personal attitude is what makes us consider them among our favorite research partners. Highly recommend considering them as partners!

Graciela Valance

What makes the GRRR team such a valued partner is that they go beyond just the nuts and bolts of research and become an extension of our team. They seek out answers to our questions with a passion that mirrors our own. Because they invest the time to understand the challenges of our brands and business, they anticipate questions before we can even ask them.  You are in good hands with GRRR.

Kristin Boyle
Dick's Sporting Goods

We have seen clear results that have impacted our bottom-line that can be attributed to Good Run's ability to recruit Superstar consumers.

Laurie Winward
Sabra Dipping Company

Our team worked with Good Run Research to bring our global consumers to life for our entire category team. The GRRR team did not fall short on any aspect of the delivery. Good Run has been a true partner from project kick-off – they are attentive and creative, constantly have an eye out for their clients, and have continuously challenged us as we create a more consumer centric category. I always look forward to seeing what they will bring to the table next!

Shannon Weiner, Consumer Insights & Business Analytics - Pest Control
SC Johnson

The Good Run Team