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The Rec Room

For more information about booking The Rec Room for your next corporate meeting or event, please visit


Known around the world for our “anything-but-ordinary” approach to market research, in January 2017 we opened a first-of-its-kind research and event space we’re calling The Rec Room. Our facility, located in midtown Richmond, Virginia, combines the technological capabilities of traditional focus group facilities with a casual and comfortable environment that enables participants to feel at home during sessions. In addition to market research sessions, the facility services corporate and private events, and features a separate bar area, state-of-the-art AV equipment, spacious private meeting rooms, and a modern, open aesthetic throughout.

When we looked to expand, there was no question Richmond would remain home thanks to key metrics including its diverse metro area with 1.3 million residents (almost half of them in the highly-sought-after 20-54 age range), an above-average income and graduation rate, accessible location, national recognition as a hotbed for business innovation, and the area’s burgeoning and nationally-renowned food and craft beer scene.

“Richmond has historically been a bit of a well-kept secret in market research, with the diverse key demographics that make for an ideal respondent pool plus the geographical and cultural situation that creates an ideal test market.  Our goal with The Rec Room is to leak that secret in a big way by creating a facility that draws national attention. It’s the ‘if you build it they will come’ model, and we know that once they come, they’ll come back” so says Stacy Elsbury, our esteemed founder of Good Run Research & Recreation.

The nearly-6000 square foot facility is also available to outside groups wishing to conduct surveys, events, or retreats as space and availability permits.


For more information or to book The Rec Room for your next research project write to

Reception Area

Main Room

Bar Bistro

Living Room

Traditional Focus Set-Up

Bar Bistro Lounge

Bar Bistro Viewing Room

Living Room Lounge