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Runners in the news....
No matter how well you plan, things don’t always go as expected. Whether it's an unexpected shift in demand, a supply chain disruption, or even a sudden change in the market, small businesses must pivot quickly to stay afloat. The resilience of local businesses shines through in these moments—they adjust, adapt, and move forward, often with a new perspective. In this article, we’re sharing a few real-life examples of how local businesses, like yours, can make those quick pivots and stay resilient when faced with unexpected challenges.
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From here on, we’ll hear from , Partner and Head of Operations at Good Run Research, who will share her insights on the challenges and pivots that they’ve navigated. With her experience in research and operations, Sally has seen firsthand how resilience and adaptability are crucial to success.
FEBRUARY 2025
APRIL 2002
The Rec Room by Good Run Research and Recreation (GRRR) is the one-stop-shop for your business meeting or event needs. Nuzzled between Willow Lawn and Scott’s Addition, The Rec Room is an ideal location within the city of Richmond. With playful, inviting spaces, we can accommodate meetings from 6 to 50 people and for larger events, we can accommodate up to 100 people. Our space has flexible floor plans and furniture arrangements for your specific meeting needs. We also provide full HD/AV recording capabilities. From our tire swings to our “GOODie Wall”, we provide unique touches to ensure your meeting or event is a GOOD one.
FEBRUARY 2020
Founder and chief executive officer of Good Run Research & Recreation, a market research firm in Richmond
Best business decision: “Easy. Knowing what I’m terrible at, and hiring people who are good at those things: logistics, design, financials ... the list is long.”
Mistake you learned the most from: “One? I am a professional mistake maker, so this is a tough question. But to pick one: mistaking saying ‘no’ for failure. In fact, ‘no’ means respect for standards, boundaries and values.”
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