We’re not just great. We’re GOOD.

Our Homebase - Richmond, VA

Our Approach

Consumers are our jam, and getting to know them, what they – do, don’t, drink, eat, play, watch, text, sext, wipe, swipe, like, love, hate, style, and profile – and why is our passion.

So many brands swim in a sea of sameness. We help brands find a GOOD position to grow against the tide. While others are flaking and perpetrating, we help brands express themselves to their full capabilities.

We offer custom qualitative and quantitative research solutions from the super traditional (and effective) to the super weird (but effective). Focus groups, IDIs, and shop-alongs? We’ve got that covered. Sleepovers with moms? Check. Bug-centered snack-alongs? Yep, and yum. Closet catwalks? We’re GOOD for all of it, and it’s what keeps our clients coming back for more.

We create-to-order every single research approach so that it’s a perfect fit for your specific challenge. We’ll build the things that make you go hmmmm, and discover the things that make you go aha!

Our Clients

Testimonials

Wrigley_logo
Good Run is a phenomenal research partner!   They are personally invested in every project and it is so clear how much they care about ensuring every project is a success.  After partnering with Good Run on a large long-term project, I felt like they were part of our team.  They ensured our Consumer Immersion program was as authentic as possible and each member got incredibly close to our consumers. 

Blaire Stevenson
Wrigley

Martin_logo
The GRRR team is the first company I call when I need qualitative work. They are smart, passionate, and always push to make the research the very best. Their insights are spot-on, and always help give us the answers we need to make our work shine.

Christie Chaffee, Planning Director
The Martin Agency

Wrigley_logo
I love working with Good Run! It's not just about WHAT they do, but HOW they do it too. They are amazing partners on several different kinds of projects – focus groups, ethnographic research, and others – always great at brainstorming different strategic approaches to answering our research questions as well as being the objective voice needed from research partners. In addition to this, they’re always positive, proactive and their personal attitude is what makes us consider them among our favorite research partners. Highly recommend considering them as partners!

Graciela Valance
Wrigley

DicksSportingGoods_logo
What makes the GRRR team such a valued partner is that they go beyond just the nuts and bolts of research and become an extension of our team. They seek out answers to our questions with a passion that mirrors our own. Because they invest the time to understand the challenges of our brands and business, they anticipate questions before we can even ask them.  You are in good hands with GRRR.

Kristin Boyle
Dick's Sporting Goods

Sabra_logo
We have seen clear results that have impacted our bottom-line that can be attributed to Good Run's ability to recruit Superstar consumers.

Laurie Winward
Sabra Dipping Company

SCJohnson_logo
Our team worked with Good Run Research to bring our global consumers to life for our entire category team. The GRRR team did not fall short on any aspect of the delivery. Good Run has been a true partner from project kick-off – they are attentive and creative, constantly have an eye out for their clients, and have continuously challenged us as we create a more consumer centric category. I always look forward to seeing what they will bring to the table next!

Shannon Weiner, Consumer Insights & Business Analytics - Pest Control
SC Johnson

Our Team

Stacy Elsbury, President

stacy@goodrunresearch.com

Stacy Elsbury, President

stacy@goodrunresearch.com

Where She’s Been: In a psychiatric hospital, several agencies, and a global research firm, on both sides of the glass, and both sides of the law.

Her Superpower: Connecting. Stacy’s a firm believer that when you start with the right ingredients, magic happens with very little work, but very big fun. Her vision for Good Run sprung from that belief, and an overwhelming urge to connect the dots of the research puzzle to build a better model. When she added the rest of the team to the GRRR pot, the recipe spoke for itself.

Her Idea of a Good Run: Facilitating ideation. She’s an expert in youth and women’s research, known for navigating the tricky line between creative and business objectives during communications research, and a bit of a madwoman when it comes to innovation. But what really lights Stacy’s research fire is a room full of folks (who may or may not know how creative they are), a blank slate, and a challenge.

Off the Clock: You’ll find Stacy on the clock. But on the clock, she’s been known to eat her body weight in sushi and wash it down with a martini, dirty. Occasionally she’ll run it off, but more often she’ll think about running it off, and opt for another martini instead.

Jessica Moyer, Partner / Research

jessica@goodrunresearch.com

Jessica Moyer, Partner / Research

jessica@goodrunresearch.com

Where She’s Been: A maze of places and pieces on a path to this Good Run: A magazine, a news agency, a teen research firm, and more. For Jess, it’s always been about the why and the how… and then the what. There’s a thrill in that equation, no matter what the question.

Her Superpower: Adapting. Jess is our chameleon, changing to fit the mood of the room and the vibe of those she’s speaking with effortlessly. Whether talking to teen boys, building contractors, or first time moms, Jess can hang, naturally. It’s this grace and authenticity that make Jess a truly GOOD listener, and it’s also why she makes “figuring people out” look so easy.

Her Idea of a Good Run: Listening and connecting as a Moderator. She’s done it all, from in the room, one-on-one or group sessions, to in-homes, shop alongs, day-long sessions, and groups on the dirt in Shanghai shacks. Jess has a passion for talking with people, and starting to unravel the thread of a story.

Off the Clock: When on the road, she almost always sketches out a run through the city, and leaves with the discovery of something new and interesting. Off the road, she and her daughter share an ongoing game of Princesses vs. Monsters & Villains. Jess is typically cast as the villain, having mastered the evil laugh.

Angie Stahl, Partner / Research

angie@goodrunresearch.com

Angie Stahl, Partner / Research

angie@goodrunresearch.com

Where She’s Been: Crafting and building messaging, programs, brands and global communities at organizations ranging from world-renowned ad agencies, to corporate headquarters and from media powerhouses to big data.

Her Superpower: Creative strategery. Whether it’s quant data or qualitative insight, Angie excels at listening and translating consumer conversations and information into strategic direction that addresses research objectives from both the what-if and what-now perspectives.

Her Idea of a Good Run: A dark room and a blank page. Angie’s a rare bird of the most beautiful feather: she gets her kicks from taking it all in, listening to what people say and what they leave out with equal weight, and weaving an insightful story to make jaws and mics drop.

Off the Clock: You’ll find Angie surrounded by boys as she always dreamed she would be, soaking up teen drama via real life and small screen both, painting dancing carrots, and enjoying candy stores and cream sodas like a boss.

Sally Raderer, Partner / Operations

sally@goodrunresearch.com

Sally Raderer, Partner / Operations

sally@goodrunresearch.com

Where She’s Been: At the head of the class scoring apples from elementary schoolers and strengthening her armor to run an award-winning event planning business for 15 years. With these 20+ years of experience with the world’s toughest clients (kids and brides) its no wonder she makes delighting our clients look so easy.

Her Superpower: Got an uncrossed “t” or an “i” that needs dotting? Sal’s the woman for the job, and then some. To be in Sally’s loving logistical arms means always having a detailed roadmap from A to B in your back pocket. It also means that when you get there, you’ll find everything precisely to your liking, even if you forgot to ask. There’s nothing Sal likes more than dreaming up ways to delight her team and clients, and it shows.

Her Idea of a Good Run: A walk, with her headset and a notepad, TCB.

Off the Clock: You’ll find her peddling Girl Scout cookies, digging in the garden, coaching creative kids, running a PTA, crafting, or cooking up something new.

Andy Duerson, Partner / Communications

andy@goodrunresearch.com

Andy Duerson, Partner / Communications

andy@goodrunresearch.com

Where He’s Been: Andy cut his consumer research chops in cable television for almost 10 years before moving over the agency side. Along the way he developed quant and qual studies for clients of all stripes. But eventually, his creative side took over, and he parlayed those years of research experience into designing reports and videos that bring the research to life.

His Superpower: Visual storytelling. Clients consistently tell us that our reports, presentations, and immersion sessions are bar none, and we humbly accept their praise as a reflection of our prowess and process. But the truth is that when it comes to deliverables, Andy is our secret weapon. The combination of his professional experience (as a client and a researcher) and his personal passion (as an artist) are the recipe for Andy’s amazing works of research art, and make it impossible not to want to read (or watch) on.

His Idea of a Good Run: The projects Andy likes best all contain meaty insights that can be expressed in visually interesting ways. Whether it’s a report on the joys of cooking with olive oil or the sometimes strange world of pet ownership, he loves to convey the most important learnings in compelling and memorable ways.

Off the Clock: He’s a part-time chauffeur for two kids with a dozen activities between them. Alone time finds him working through the AFI’s Top 100 Movies and patiently waiting for the next Jack White album. Small pleasures include a good avocado, a long road trip, and a twist ending that surprises but doesn’t betray the narrative.

Melanie Bernstein, Vice President / Research

melanie@goodrunresearch.com

Melanie Bernstein, Vice President / Research

melanie@goodrunresearch.com

Where She’s Been: Up to her elbows in Mediterranean dirt, unearthing ancient stories told through artifacts in Greece and Cyprus.  Making her way through the conference rooms of a merger-happy Fortune 100 company.  Leveraging curiosity and a nose for insights to identify the “so what?” and the “so what now?” to steer successful journeys in branding, customer experience, and innovation.

Her Superpower: Cutting to the chase. Need to know something? Melanie’s ability to succinctly identify THE key information to get you where you want to go is something of wonder. Perhaps that’s why she’s unfailingly stopped on the street and asked for directions, even when she doesn’t speak the language. But lest you fear the route from A to B is always a straight line, fear not–Melanie keeps it fresh and scenic through methodology mash ups, a diet of creativity soup, and an anything-is-possible attitude.

Her Idea of a Good Run: Anything that lights the fires of curiosity and creativity and uncovers new ideas.  And, in truth, a really good run, preferably with overseas scenery. Ask her what a Good Run inspires along Portugal’s Douro River, or along the Promenade des Anglais in Nice.

Off the Clock: Cycling or running the scenic trails around DC.  Cooking up yummies from her cookbook library that keeps growing and growing.  Planning her next international adventure.

Alice Eldridge, Director / Research

alice@goodrunresearch.com

Alice Eldridge, Director / Research

alice@goodrunresearch.com

Where She’s Been: Residing on both coasts, straddling the rails of Strategic Planning & Branding, and split between client and agency sides before staking her claim to wild happiness in the middle-earth of consumer research.

Her Superpower: Listening between the lines. No matter the subject or person, Alice will listen and probe for that fascinating tidbit to provide actionable insight and inspire new learning. If the devil is in the details, you’ll find Alice sporting a set of horns, with pom-poms, advocating for those pointed patterns that smooth out the big picture.

Her Idea of a Good Run: Treasure hunting. A professor once told her, “When you walk, things come to you” so, to get to the things first, Alice started running. Whether she’s tracking new mountain trails or seeking out sunglasses washed up on the shore (1,000+ pairs to date), Alice enjoys mapping and moderating a good treasure hunt – between people, places, things – and the ideas that unite them.

Off the Clock:  Still, you’ll find her behind the glass. Specifically, painting on it, in reverse, for her artistic side hustle, UnitedStatesofGlass.com.

Karen Kardian, Senior Director / Logistics

karen@goodrunresearch.com

Karen Kardian, Senior Director / Logistics

karen@goodrunresearch.com

Where She’s Been: Karen’s tried on a variety of colorful hats, and much to everyone’s delight, they all seem to fit! In yesteryears, you might have found her DJing at a radio station, working marketing magic at an advertising agency, consulting for a Fortune 100 financial services company, or rocking it out as a small business owner developing marketing strategies and new products along the way. Karen’s entrepreneurial spirit, along with her ability to model just about any hat with flawless style, makes her oh-so-GOOD as our Logistics Director.

Her Superpower: Karen is a keen collaborator, working to understand all sides of a problem before designing the optimal solution. She is a firm believer that broad input develops smarter products, more efficient projects, and stronger client relationships.

Her Idea of a Good Run: Karen’s Good Run would happen while juggling, backwards, in high heels. She makes managing multiple initiatives with grace and style look easy, and she keeps the rest of the runners in line and poised for success.

Off the Clock: You can find Karen running the trails with her husband and her pup, herding kids (both hers and others) through the neighborhood, camping with her Girl Scout troop and cooking up a storm.

Noel Van Aartrijk, Research Director

noel@goodrunresearch.com

Noel Van Aartrijk, Research Director

noel@goodrunresearch.com

Where She’s Been: Noel’s had a handful of advertising and marketing gigs, but she is equally proud of her “odder”-jobs — like working concierge at a boutique pet hotel, traveling the country as a sorority consultant, and singing her heart out for a dinner theatre restaurant. Before joining Good Run, she completed her masters in creative advertising, specializing in brand strategy.

Her Superpower: Mining for the unexpected details. A wannabe anthropologist, adding color with both quant and qual tools of inquiry to bring the consumer to life is her idea of heaven.

Her Idea of a Good Run: While the run’s gotta be good, tearing through the finish line with a splash of cold water in the face is the simple cherry on top. A lover of a big, meaty presentation with “tiny moments” sprinkled throughout, Noel’s favorite runs end with a powerfully-written or visually-told story that boils it all down.

Off the Clock: You’ll find Noel walking with Betty the chocolate lab, cooing at every other dog she meets on the street, nerding out over culture & trend reports, drinking coffee in all of its beautiful forms, and probably pronouncing her crazy, alphabet-soup-like Dutch last name for someone (it’s “van-are-trick”).

Kristen O’Shaughnessy, Senior Office Manager

kristen@goodrunresearch.com

Kristen O’Shaughnessy, Senior Office Manager

kristen@goodrunresearch.com

Where She’s Been: Kristen’s done hard time pushing radio, schlepping wine, and crunching numbers coast to coast, before boomeranging back to Richmond where she belongs. Her journeys taught her how to combine a solid understanding of business objectives with the pleasure she finds in making real connections, all in the name of “promotions.” Ask her anything about The Rec Room—she’s our Go-to GRRRl.

Her Superpower: The phrase “Carpe Diem” may have been invented for Kristen, and she takes that job seriously. Fueled by passion, enthusiasm, and a solid swig of wacky, Kristen manages to get away with things most simply couldn’t, while simultaneously stealing hearts and winning business. It’s no wonder our clients cite their relationship with Kristen as a driving factor in their continued loyalty.

Her Idea of a Good Run: Kristen’s idea of a Good Run is more of a relay race than an individual event. She gets her kicks from developing solid relationships that lead to mutual referrals and longstanding business.

Off the Clock: You’ll find Kristen diving head-first into Richmond’s amazing culture, with daughter Scarlett in tow. A die-hard tryer, you might find Kristen attempting to cultivate an heirloom tomato, daydreaming while meditating, poppin’ tags while thrifting, or saving a stray animal. It’s hard to keep up with Kristen, so usually we don’t try.

Sara Falzone, Research Manager

sara@goodrunresearch.com

Sara Falzone, Research Manager

sara@goodrunresearch.com

Where She’s Been: Saying aaaaaaahhhhh, before saying ah-ha!

Sara took the scenic route to Good Run, logging 7 “formative years” as an orthodontics-orthodontic assistant… whatever that means. She’s not sure either, but all that time she spent helping terrified dental patients allowed her to realize her strengths and her calling as a certified People Person. She then went directly to VCU, without passing GO, to earn her Degree In People, (via marketing and brand management). A few spins around the research block subsequently (ask her anything about the auto industry or social media management) sharpened her insight chops and primed the universe to make yet another GOOD match, when it delivered Sara to GRRR (or vice versa?)

Her Superpower: Listening and nurturing, in every situation. Recognizing that research is just a fancy name for “figuring stuff out” and recruiting is just a fancy name for “inviting the right people to the party.” Sara excels in creating real connections that ladder to truth and depth in “research,” and connecting via inappropriate humor, when appropriate.

Her Idea of a Good Run: A glorified trot, slowing and speeding to meet the needs of all Good Runners, who, in Sara’s ideal, include those of the fuzzy persuasion (dogs, cats, goats, pigs, cows…)

Off the Clock: You’ll find Sara covered-in-clay-in-a-good-way, or hanging with her best friend turned husband. Time leftover and in between is filled with The Office, donuts, and daydreams.

Eleni Hadjis, Assistant Manager, Research

eleni@goodrunresearch.coom

Eleni Hadjis, Assistant Manager, Research

eleni@goodrunresearch.coom

Where she’s been: Deep in the mountains of West Virginia, usually working on a plan to reach the summit of said mountains, both for the challenge and for the perspective the climb offers. Along the way, Eleni discovered a passion for helping others triumph over the everyday climbs of modern life by reimagining the way products we depend on function via thoughtful design. This passion, and a degree in Industrial Design, enabled Eleni to create human centered design solutions for some of the most important and interesting challenges imaginable. Ask her what Kuwaiti government diagnosis tools and love making apparatuses have in common. More importantly, ask how her strategic designs have improved the lives of those who need them.

Her superpower: Building the bridge between “what” and “what if.” Eleni’s intuition and understanding of the physical and emotional needs that make us humans, the sometimes-limiting designs of the products and services we depend on, and her abilities to dream and then create paths to connect them, is humbling, inspiring, and a little intimidating. But don’t worry, she’s on our side.

Her idea of a Good Run: One broken up by millions of tiny distractions, strung together in succession. Some say the art of being “in the moment” comes a bit too naturally to Eleni, especially those in a hurry to get from A to B with little fanfare, exploration, or fun. To them, Eleni says: knowing exactly where you’re going and when you’ll get there is overrated and boring. Innovation, joy, and life-changing creation happens when you understand where you are, and reaching for what you need to be at your best in that moment. Oh, and don’t worry: if that thing you need doesn’t exist yet, Eleni is probably already working on a solution.

Off the Clock: On the side of a mountain rock climbing, collecting, sharing, playing and dancing to music of any kind, playing piano, sewing, and making….anything. Claim to fame: ability to operate just about any power tool in the shop.

Yasir Afzal, Assistant Manager, Research

yasir@goodrunresearch.com

Yasir Afzal, Assistant Manager, Research

yasir@goodrunresearch.com

Where He’s Been: If you want a refresh in consumer relations, ask Yasir what it’s like to spend formative an angst-filled teen years responding to consumer demands in a family restaurant business. On a regular resume, that kind of experience might be called “foundational” but at Good Run, we call it hard-earned chops, and bad-ass resilience. He’s got stories. Just ask.

His Superpower: Getting completely and hopelessly lost, in order to find his way. Yasir is fond of wild hairs, and following them for the journey, that yields the wisdom to find his way home. We don’t know what that means either, but Yasir does.

His Idea of a Good Run: Short bursts of intention with long burst of exploration. In running and in life, Yasir’s partial to the look-see. But when he sniffs a lead.. hoo boy.

Off the Clock: You’ll find Yasir all over Richmond, where’s Waldo style. Richmond holds a special place in Yasir’s heart and he is determined to share that love story with whomever is listening. Yasir’s privy to the well-kept secret that is RVA, but if you ask him nicely, he’ll let you in. Maybe.

Christine Chapman, Project Manager

christine@goodrunresearch.com

Christine Chapman, Project Manager

christine@goodrunresearch.com

Where She’s Been: Recognizing gems among motley crews, developing the language to unite them, and saving them from tech frustrations. Christine’s career path is an eclectic mix of recruiting, marketing, consulting, IT mastery (as it, literally, is with a Master’s Degree) and something in the legal field none of us understand. What we know is this: Christine’s path has equipped her with the unique ability to balance design, functionality, and user experience, and landed her right where she belongs, among the GOOD misfits that love her best.

Her Superpower: Executing a plan down to the tiniest detail, and translating those plans into multiple “languages.” Christine is fluent in project management, design experience, techie talk, all-things-data, and plain English.

Her Idea of a Good Run: A walk–not a run– with Cora, her squirrel & bird-chasing Chesapeake Bay Retriever.

Off the Clock: Doubling as a Momcab to twin teen boys, rescuing socks and shoes from Cora, volunteering on the Parent’s Association board, and integrating bacon into every book club potluck dinner possible. Oh, with a side of yoga, you know, for balance.

Ryan Giorgis, Manager / Operations

ryan@goodrunresearch.com

Ryan Giorgis, Manager / Operations

ryan@goodrunresearch.com

Where She’s Been: In a delightful storm of imagination, creativity, number crunching and doing GOOD, wearing the hats to match the weather. Ryan’s been called many names from Sunday School Director to Academic Coach to Data Analyst, but ‘round here, we just call her GOOD Stuff.

Her Superpower: Arming the team with the supplies and support to be at their best, and to have a good time doing it.  A bargain-hunter and planner at heart, Ryan’s mastery of devils-in-the details and shop-till-you-drop dedication make her one of our favorite secret weapons.

Her Idea of a Good Run: A ride, not a run. Mountain bike style, backed by a solid, steady beat. The louder the better.

Off the Clock:  You’ll find Ryan in mostly-friendly board game competition with her husband and teen daughters. She’s also a bit of a Drama Queen—quite literally—and has been known to spend nights and weekends ISO the just-right props for the drama program at her daughters’ school. And at the end of the day, Ryan will take you up on a cold beer if you’re offering—especially if it’s got an 804 area code or orchard roots. There’s a GOOD chance she’s earned it, after all.